Check out this wonderful write-up from Travel Agent Central
on a previous years' Hawaii Trip:

At our recent Hawaii Roundtable, Wendy Goodenow, an agent from HNL Travel, mentioned NorCal ASTA and their annual Hawaii educational fam. “It’s the most intense four days I have ever seen,” she said. “They do site inspections for about three days in a row...It’s too bad there aren’t other chapters that could get on the bandwagon.” This sounded fascinating, so we contacted Scott Pinheiro, NorCal ASTA’s Former Chapter president (and also of Santa Cruz Travel) to learn more.

First of all, Pinheiro said, the trip is not really a fam. “It’s called a product seminar,” he explained. “It’s generally for NorCal ASTA members, and every year we...
from NorCal ASTA Hosts Hawaii Seminar; Don't Call it a Fam,
by Jena Tesse Fox | Published Jun 29, 2010 1:00am